Rather than displaying generic banners, it reconstructs each domain’s former subject using archived website history, generates relevant page content, and selects product offers suited to the topic. Visitors receive a more useful experience, while owners can earn from clicks on matching offers.

The service is free to start, and domain owners retain registration and ownership through their existing registrar. To set up a domain, users add it in the dashboard and point its nameservers to lime.ad; the platform verifies the connection, issues a free HTTPS certificate, and builds the page. Owners can edit pages and manage domains through the dashboard.

lime.ad also provides daily analytics, including page views, clicks, and click-through rates, along with domain-level reports and payment tools. Its traffic filtering blocks datacenter IPs and crawlers to help keep statistics focused on real visitors. The platform is operated by Nordic Nexus B.V.