Lincoln Rural is a family-owned rural supply business established in 1986, offering products for work, farming, animal care, home and outdoor life. Its extensive range includes supplies for cats, cattle, dogs, horses, pigs, poultry, sheep and goats, as well as feeding and watering equipment, veterinary supplies and stock identification. Farmers can find fencing, shearing gear, protective wear, pest control products, sprayers, seed, fertiliser and irrigation supplies. The store also stocks pumps, tanks, filtration systems, plumbing fittings, pool and spa products, and home and garden essentials.

The Boot Room, Lincoln Rural’s footwear and clothing range, caters to work, safety, casual and dress needs, with boots, children’s footwear, gumboots, outdoor clothing, socks, accessories and shoe care products. Customers can shop in-store or online, with click and collect available and free shipping on eligible orders over $180. Lincoln Rural also shares promotions and practical updates and offers a range of services to support its customers.