Unclaimed brand
We are the official US online store for LINE FRIENDS, BT21, TRUZ, and NewJeans merchandise. Shop from our extensive merch collections and discover great benefits from being a member!
Liking this brand profile? Share this page


Hex Code
Color name
RGB
HSL
CMYK
#97611B
Hawaiian Tan
151, 97, 27
34, 70, 35
0, 36, 82, 41
#F6F8FA
Aqua Haze
246, 248, 250
210, 29, 97
2, 1, 0, 2
#069FDB
Cerulean
6, 159, 219
197, 95, 44
97, 27, 0, 14
LINE FRIENDS originated with the beloved sticker characters 'BROWN & FRIENDS' for the popular mobile messaging app LINE, and has since evolved into a global creative studio with an extensive range of exclusive Intellectual Properties. Celebrated for its unique collaborations with K-POP artists such as BTS and NewJeans, LINE FRIENDS engages a diverse audience through innovative products spanning apparel, home decor, toys, and beauty accessories. Customers can explore an array of items, including collectible figurines, plush toys, stationery, and kitchenware, all themed around their favorite characters.
LINE FRIENDS also boasts a robust online presence with international shipping options, allowing fans worldwide to enjoy their products. The LINE FRIENDS SQUARE platform enhances the shopping experience by showcasing various character-led collections and offering interactive events and promotions. With flagship stores located in New York and Los Angeles, LINE FRIENDS remains a beloved brand, connecting with fans globally while providing a vibrant universe of characters and creativity.
Brand industry
E-commerce and Shopping
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
The LINE FRIENDS name, logos and brand assets are trademarks of LINE FRIENDS and its affiliates. Brandfetch isn't affiliated with or endorsed by LINE FRIENDS. Their use is subject to LINE FRIENDS's brand guidelines.