LinkedIn China is a globally leading professional networking platform founded in 2003 and headquartered in Silicon Valley, USA. With a vision to create economic opportunities for every individual among the world's 3 billion workforce, LinkedIn has amassed a global membership of more than 950 million, spanning over 200 countries and regions as of July 2023. Since entering the Chinese market in 2014, LinkedIn has been committed to providing high-quality localized products and services.

In May 2023, LinkedIn adjusted its strategic focus in the Chinese market, concentrating on assisting Chinese enterprises in talent recruitment, brand marketing, and skills training abroad. Serving enterprise clients worldwide for a long time, LinkedIn helps establish and grow international business and realize growth in overseas markets. In-depth collaboration with LinkedIn has been established by 70% of the top 100 Chinese companies in international expansion.

As LinkedIn persists in deepening its presence in China, it continues to offer unique products and services, aiding Chinese companies in finding and hiring talent overseas, enabling marketers to understand the best time, location, and approach to reach their target audience in overseas markets, and supporting enterprises in talent skill development and retention. Since its introduction in China in 2014, LinkedIn has embarked on a commercialization journey, introducing the Talent Solutions (currently known as 人才解决方案) and continuously improving its localized solutions and services to enhance the competitiveness of Chinese enterprises in talent and employer branding. In 2015, LinkedIn initiated a dual-brand strategy, synchronizing with Chitu, a local brand, and conducted a series of localization experiments.

The commercialization process accelerated in 2016 as LinkedIn expanded its presence in China, with the launch of Marketing Solutions and the establishment of LinkedIn Advertising & Marketing Business (Greater China region). In 2017, LinkedIn released its first economic graph in China, outlining a new blueprint for talent employment. Subsequently, in 2018, LinkedIn reimagined its product strategy in China, focusing on content development and aiming to create a one-stop career development platform tailored to Chinese user needs.

In 2019, LinkedIn China launched its 2. 0 strategy, further upgrading localization efforts. In 2020, LinkedIn China's membership surpassed 50 million.

In 2021, LinkedIn China announced a strategic adjustment and launched a new product, 领英职场 (LinkedIn Careers), dedicated to connecting professional opportunities. In 2022, LinkedIn China continued its vision of connecting unlimited opportunities, focusing on its talent market and international business, connecting professionals to career opportunities and enterprises to global business opportunities. In 2023, LinkedIn adjusted its services and strategies in China, extensively supporting the globalization of Chinese enterprises and releasing its new LinkedIn Learning Solutions.

At LinkedIn, our culture aims to create an experience of mutual trust, caring, inclusivity, fun, and a sense of change for every employee. Through our platform, we bring the same experience to every member worldwide. Our values guide us in this endeavor.

LinkedIn China offers comprehensive solutions to assist Chinese enterprises in their global endeavors. With LinkedIn Marketing Solutions, precise user profiling and customer targeting based on business identities, along with a serious and highly reputable business social environment, enable Chinese companies to accurately reach commercial decision-makers, efficiently seize global market opportunities, and successfully build global brands. LinkedIn Talent Solutions leverages its global reach and real-time talent data advantages to help companies strategically develop and implement talent management, attraction, and recruitment strategies worldwide.

Through data insights, talent planning, precise recruitment, and employer branding, LinkedIn empowers end-to-end talent management, facilitating the upgrade of enterprises' global talent strategies. LinkedIn Learning Solutions is a global skill development platform that empowers employees to build future-proof skills and fosters the continuous growth of global organizations. Backed by LinkedIn's extensive data and personalized insights, LinkedIn Learning Solutions offers intelligent course content development, creating personalized learning experiences for users.

For more information about LinkedIn and its offerings, you can visit our website