Liquid IV

Liquid I.V. is a hydration brand offering electrolyte drink mixes designed for everyday use. Its products include Hydration Multiplier, sugar-free and multi-serve options, Energy, Immune Support, and selections for kids. The mixes come in a range of flavors, including Lemon Lime, Cotton Candy, and Strawberry Lemonade, with profiles from bright citrus to sweet fruit. The brand describes its Hydration Multiplier as clinically demonstrated to hydrate faster than water alone. Customers can shop individual products and bundles, subscribe, or join the brand’s membership program through its online storefront.

Liquid I.V. also highlights social and environmental commitments through its Impact Program, which receives more than 1% of revenue. The program supports organizations expanding access to clean water and provides hydration aid to communities in need. The company says it aims to help 2 million people gain increased access to clean water by 2026 and plans to donate 150 million servings over the next 10 years. Sustainability is another stated priority, with work underway toward zero-waste packaging.