Lazada
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Lazada's Company Logos


Lazada's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#E61C1C
Alizarin Crimson
230, 28, 28
0, 80, 51
0, 88, 88, 10
About Lazada
**Lazada Group**
Founded in 2012, Lazada Group has emerged as Southeast Asia's premier eCommerce platform, serving a diverse customer base across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group, Lazada leverages advanced technology, seamless logistics, and secure payment solutions to create a transformative shopping experience for consumers and brands alike.
Among its hallmark offerings is LazMall, Southeast Asia's largest virtual mall, featuring over 32,000 brands with guaranteed product authenticity and fast delivery. Meanwhile, Lazada Marketplace enables retailers to connect with millions of consumers, offering a comprehensive suite of services including secure payments and marketing support.
In addition, Lazada’s commitment to cross-border commerce opens avenues for international brands to reach Southeast Asian audiences, supported by Alibaba's robust logistics and technology infrastructure. With an ambitious goal to serve 300 million customers by 2030, Lazada continues to set the pace in the retail revolution of the region.
Brand industry
E-commerce and Shopping
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