Its technology analyzes social discussions to identify topics, intent, sentiment, customer needs, objections, and emerging demand, then transforms those findings into actionable intelligence. Businesses can use the platform to automatically generate on-brand social media posts, advertisements, and visual creative, produce variations, and manage approval and publishing in one workflow.

The company offers social listening and analytics, ad automation and targeting, influencer marketing, stakeholder communities, and social media management. Its solutions are presented for creators, small and medium-sized businesses, and large enterprises, with a Shopify integration also featured. listening247 emphasizes helping marketers create more relevant campaigns without relying on surveys or guesswork, while reducing the time and expense associated with producing creative. The site showcases work with brands including Mastercard, Diageo, and Nikkei, and features customer testimonials describing research, brand health tracking, and sentiment analysis projects.