LITE 98.7, operated by Townsquare Media, is a prominent radio station in Utica, New York, dedicated to delivering the best adult contemporary music. Known as The Best Variety of the 80's Through Today, LITE 98.7 offers a diverse range of tunes that cater to various musical tastes, making it a favorite among local listeners. The station features a well-rounded on-air schedule and engaging personalities, ensuring that every listener can find something to enjoy.

In addition to its musical offerings, LITE 98.7 runs exciting community contests like 50-50 Fridays and special events such as local recognition programs, enriching the listener experience. The station also provides interactive platforms, including a mobile app and smart device compatibility with Alexa and Google Home, for easy access to live broadcasts. LITE 98.7 continues to be a staple in the local media landscape, fostering a sense of community through music, information, and engaging local content.