Little Blue Market is a curated online marketplace connecting conscious shoppers with vetted, values-aligned small businesses based in the United States. The brand encourages customers to “vote with your wallet” by choosing products from businesses owned by women, BIPOC, LGBTQ+ people, veterans and military spouses, as well as businesses that reflect its broader values. Vendors are reviewed before joining, and shoppers can browse or filter the marketplace by ownership and other categories.

The selection spans apparel and accessories, art and creative goods, bath, beauty and wellness, food and drink, home and living, kids’ products, and pet goods. Shoppers can find clothing, jewelry, books, stationery, prints, candles, body care, pantry items, toys, pet treats and more, including custom and personalized products. The site also highlights seasonal collections, new arrivals, community favorites and curated product hauls. In addition to shopping, Little Blue Market supports sellers through a vendor application, dashboard, resources, rules and expectations, and vendor plans and pricing.