Little Italy SD is a renowned brand and the driving force behind the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. Established in 1996, the Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that represents the property owners, residents, and businesses of Little Italy. With a dedicated team of 27 board members, the association advocates for public safety, promotion, economic development, and beautification of the neighborhood while preserving its unique cultural resources.

Little Italy SD offers a range of products and services to enhance the experience of visitors and residents alike. From a diverse selection of dining options and charming shops to accommodation options and a vibrant events calendar, there is something for everyone. Highlights include the Little Italy Mercato, an exciting farmers' market held on Saturdays and Wednesdays, and the annual Casino di Piazza event, where the Piazza della Famiglia transforms into an exquisite Italian garden casino experience.

With its rich history, beautiful piazzas, and landmark attractions, Little Italy SD is a must-visit destination in San Diego. Explore the neighborhood and immerse yourself in the vibrant Italian culture and charm