LiveAg is an innovative American marketplace at the forefront of livestock and agricultural equipment sales. With a strong foundation anchored in extensive industry experience—boasting over 40 years of combined expertise from its leadership—LiveAg revolutionizes the buying and selling process through a sophisticated software platform. This platform supports various auction types, including timed, in-person, and live video auctions, making transactions accessible around the clock.

LiveAg serves as a vital hub for cattle producers, connecting them seamlessly with a vast network of buyers and sale barns across the United States. Proudly bridging traditional practices with modern technology, the company underlines its commitment to the purebred cattle sector while providing invaluable resources for cattle marketing and production. Jointly owned by organizations like Tennessee Farmers Cooperative and United Producers, Inc., LiveAg combines agricultural expertise with cutting-edge solutions, ensuring that all participants in the agricultural community can thrive in a competitive marketplace.