LiveAquaria is an online retailer specializing in aquatic life and aquarium products for freshwater, marine, reef, and pond environments. Its selection includes freshwater and saltwater fish, corals, invertebrates, live plants, clams, and reef rock, alongside aquariums, equipment, food, and other supplies. The brand highlights sustainably raised, captive-bred, and aquacultured animals, as well as responsibly harvested species sourced through suppliers, breeders, hatcheries, and aquaculture facilities. It also propagates corals at its Coral Farm & Aquatic Life Facility in Rhinelander, Wisconsin.

A key offering is Diver’s Den, a What-You-See-Is-What-You-Get store featuring individual marine and freshwater fish and corals. LiveAquaria serves both new and experienced aquarists with a broad catalog, educational articles, product guidance, and customer support. Its website promotes shipping benefits, an Arrive Alive, Stay Alive guarantee, and a rewards program. Through its range of livestock, supplies, and learning resources, LiveAquaria aims to provide a convenient destination for aquarium hobbyists seeking animals and equipment for their aquatic setups.