HUB – Consultores de Informática, Lda. is a Portuguese technology consultancy founded in 1995, providing computing services and solutions tailored to the needs of its clients and partners. Its Live Auctions HUB platform is designed for auction houses that want to run in-person and online auctions through their own website, with the option to present the service exclusively under their own brand. Clients can bid from the auction house’s website or mobile app, helping businesses serve customers directly rather than relying on marketplace platforms.

The service supports live auctions, where an operator manages online participation in real time, as well as fully online auctions with automated processes and reduced operating costs. Responsive interfaces work across computers, tablets and smartphones, and the platform supports Windows, Android and iOS. Customers can listen to auctions in six languages: German, Chinese, Spanish, French, English and Portuguese. Additional features include purchase-order registration with email alerts, optional SMS notifications, favourite subscriptions and automatic reports of lots won.