Hex Code
Color name
RGB
HSL
CMYK
#1FA8A1
Eastern Blue
31, 168, 161
177, 69, 39
82, 0, 4, 34
#991B1B
Old Brick
153, 27, 27
0, 70, 35
0, 82, 82, 40
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
FORTIFIED creates clean hydration and performance supplements for people who want to know exactly what they are putting in their bodies. Its products feature organic fruit flavors, clearly disclosed ingredients, and no added sugar or artificial sweeteners. The brandβs stick-pack electrolyte mixes are available in Everyday and Energy formulas, with salty orange and salty watermelon flavors.
Everyday combines sodium from Ancient Ocean Pink Himalayan salt, potassium from coconut water, bioavailable magnesium, and vitamins D3 and K2. Energy uses the same electrolyte base and adds 150 mg of natural caffeine from coffee beans, without D3. FORTIFIED also offers a single-ingredient creatine monohydrate supplement, providing 5 grams per serving.
The brand emphasizes meaningful ingredient amounts, transparent labels, and formulas without proprietary blends. Customers can buy products as subscriptions or one-time purchases, with options to pause, skip, or cancel subscriptions. FORTIFIED also promotes a 45-day money-back guarantee and offers free shipping on qualifying orders.
Its range is designed to support everyday hydration, active moments, and a simple supplement routine
Brand industry
Health
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