Live Money is a gamified discovery and support network designed to help streamers build visibility and engage their communities. Its platform connects viewers and creators through a system where participants earn coins by actively watching eligible live streams using the desktop app. Creators can use accumulated coins to reserve promotional slots in the platform’s showcase, with more prominent time slots costing more. Weekly rankings, leagues, and seasons recognize community participation, including watching streams, supporting creators, and reserving showcase placements.

Streamers can connect channels from major platforms, including Kick, Twitch, and YouTube, so the showcase can direct viewers to their live broadcasts. The full desktop experience includes coin farming, reservations, rankings, and metrics, while a limited-access web version is available on mobile. Live Money positions itself as a way to improve discovery and encourage real participation, not as a source of artificial viewers or guaranteed audiences. The service does not promise financial gains; outcomes depend on user involvement and community activity.