Live Odor Free!® is a pet, home, and auto odor-control brand built around its patented Noble Ion® Odor Technology. The company says the technology uses positive ions to neutralize odor-causing negative ions on contact, without enzymes, fragrances, hydrogen peroxide, or detergents. Its liquid products are described as organic, natural, non-GMO, FDA food grade, and generally recognized as safe, and as suitable for use around children and pets.

The range addresses odors from pet urine and other organic sources in homes and outdoor spaces. Products include solutions for cats and dogs, litter-box odor control, carpet and cement treatments, furniture, patios, garages, basements, yards, and grass. Customers can choose individual products, bundled packages, and targeted 3-step kits for spot, area, or room treatment, as well as a carpet machine product. A 24/7 automatic sprayer system is designed to help maintain fresher indoor air, with cartridges and refills available. Live Odor Free!® also offers guidance on selecting products, usage instructions, odor-expert support, and a satisfaction guarantee.