Livia Holanda

Livia Holanda is a product and digital experience designer who turns complex systems into intuitive, lasting products. Her portfolio spans app and web design, product strategy, and brand experience, with projects across fintech, crypto, insurance, media, sustainability, and consumer services. She has led design for Kraken Wallet’s discovery and navigation experiences, helping users explore apps, digital assets, and on-chain opportunities within a self-custody wallet.

Her work also includes UX improvements for Kraken NFT, a marketplace later sunset following a strategic shift, and data-discovery experiences for Rarity Sniper. Earlier projects include Hedgehog, a crypto robo-adviser for digital-asset investment and portfolio management, and Youse, where she helped create a digital insurance experience in Brazil. Holanda’s portfolio further features products for car insurance, sustainable fashion, news credibility, children’s books, co-parenting, sports betting, and collaborative reading communities.

Her services include end-to-end product design, app and website design, UX improvement, scalable design systems, and brand redesign. Through case studies and presentations, she shares how she shapes clear, useful experiences from complex ideas