Lazada Group, founded in 2012, is a leading eCommerce platform in Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With the aim of serving 300 million customers by 2030, Lazada connects this diverse region through its advanced technology, logistics, and payment systems. As a flagship of the Alibaba Group since 2016, Lazada benefits from cutting-edge technological infrastructure, enhancing its capabilities in supply chain management and customer engagement.

The platform features LazMall, Southeast Asia's largest virtual mall with over 32,000 local and international brands, ensuring product authenticity and fast delivery. Additionally, Lazada Marketplace allows retailers to access millions of customers, providing secure payment solutions and marketing support across various product categories such as health & beauty, fashion, and home appliances. Focused on facilitating cross-border commerce, Lazada brings global brands to Southeast Asia while enabling local sellers to reach international markets, ensuring a smooth shopping experience for all.