Think Local First is a UK campaign and free directory platform that helps residents discover and support independent businesses in their area. Its mission is to make choosing local easier and show how local spending can benefit communities. Independent businesses employ local people, work with local suppliers, occupy local premises and reinvest profits nearby, helping towns retain their distinctive character and welcoming community spaces.

Residents can search by town, browse trusted local listings and find businesses recommended by their communities. The site features local guides across the UK, including Romsey, Gosport and Andover in Hampshire, and shares recommendations, local voices and new listings.

For businesses, Think Local First offers free directory listings that can be set up in minutes, helping local people find and support them. The platform invites businesses to join the campaign and provides access to local partners and area guides. Think Local First brings residents and independent businesses together, encouraging everyday choices that help local communities thrive.