Lo easywear is a brand that tells the story of two little girls who became best friends when they were only 3 years old. They met on the first day of school and have been inseparable ever since. The mothers of these girls, who were unaware of each other, brought them together and gave birth to this brand.

When the third girl joined them, they formed a gang that would never leave each other's side. This gang, which also includes the Lo design team, determines the final decision of every piece we create, shaping the future of the brand. What more does a children's brand need? A child's perspective and comfort.

The concept of EasyWear has become the motto of our brand, with the desire to prioritize our children's comfort above all else. All children deserve to be both stylish and comfortable, which is why we emerged as a beachwear brand to make their time at the beach even more special. Our first goal is to produce without endangering the lives of our children, future generations, and other living beings, while respecting nature and prioritizing sustainability.

That's why we produce all our fabrics using recycled threads, supporting craftsmanship on handlooms. In 2021, we believe that we have created our brand that reflects the preferences of three 7-year-old girls with love, care, and respect. We believe that the name Lo, which is a shortened form of Loved one and Little one and refers to water (lo; su) in French, encompasses all our goals.

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