Unclaimed brand
We connect collectors with their dream watches through a safe, entertaining, and content-packed shopping experience, always at the best price.
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Hex Code
Color name
RGB
HSL
CMYK
#BFA05F
Twine
191, 160, 95
41, 43, 56
0, 16, 50, 25
#59CE72
Emerald
89, 206, 114
133, 54, 58
57, 0, 45, 19
#9A020F
Scarlett
154, 2, 15
355, 97, 31
0, 99, 90, 40
LOFT is a watch retailer and collector community that connects people with timepieces through a safe, engaging shopping experience. Its catalog focuses on new and pre-owned luxury watches, with selections from brands including Rolex, Cartier, Seiko, Omega, Longines, TAG Heuer and Audemars Piguet. The company says its experts physically inspect listed products and assess their authenticity and condition, backed by the LOFT Guarantee for authenticity, origin and function.
Customers can browse watches online, book an appointment, sell watches on consignment, or arrange technical service and watch authentication. LOFT also offers writing instruments such as fountain pens, ballpoint pens and mechanical pencils, alongside accessories, jewelry, leather goods and other luxury products. Its content includes a watch yearbook, magazine, editorial articles, blog and podcast, as well as Hello LOFT video episodes showcasing new arrivals.
LOFT serves collectors looking to buy, sell, maintain or learn about watches, and offers insured worldwide shipping. The retailer highlights a catalog of more than 300 pre-owned watches and a community of luxury enthusiasts
Company type
Privately Held
Year founded
2020
Company size
2-10 employees
How do I download the LOFT logo?
The LOFT logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are LOFT's brand colors?
The LOFT color palette uses the hex codes #BFA05F, #59CE72 and #9A020F.
The LOFT name, logos and brand assets are trademarks of LOFT and its affiliates. Brandfetch isn't affiliated with or endorsed by LOFT. Their use is subject to LOFT's brand guidelines.
