Loftie

Loftie is a wellness company focused on helping people build a healthier balance with technology through thoughtfully designed products for the home. Its offerings support calmer routines around sleep, waking, focus, and family time, with an emphasis on reducing phone distractions and creating space to unwind.

The Loftie Clock features a two-phase alarm: a gentle first sound eases users awake, followed minutes later by a calm melody to help them get up. The Loftie Lamp provides an additional home and bedtime product, while the Loftie Card is designed to block distracting apps and alerts with a tap. Loftie also offers a free app with scheduled app blocking, along with calming sleep sounds and alarm options. Its Drift feature can automatically silence distracting apps when a phone is near the clock at bedtime.

The brand sells individual products and bundles, and serves customers through online shopping, with support for HSA/FSA payments for eligible US customers. Loftie also offers wholesale, hospitality and spa partnerships, and bulk or corporate orders.