Lofty

Lofty provides an all-in-one technology platform for real estate professionals, bringing together customer relationship management, lead generation, IDX websites, marketing, automation, and team operations. Its services support agents, teams, brokers, and lenders, helping them attract and convert prospects, collaborate more effectively, and grow their businesses. At the center is an AI-powered platform with a Smart CRM and virtual agents that can capture and qualify leads, nurture contacts, identify potential sellers, support social media marketing, and book appointments.

Lofty also offers automated Smart Plans, a power dialer, transaction management, mobile apps, and back-office tools. Its website solutions include customizable IDX and hyperlocal sites, a WordPress IDX plugin, and managed website design, SEO, and AI-search optimization services. Marketing options include managed advertising across Google, Facebook, and Microsoft, as well as direct mail and listing promotion.

For larger organizations, Lofty provides brokerage implementation, guided onboarding, data migration, training, and phone and email support