Logan

Logan is a backbone media and data company that partners with brands and agencies to help them connect with people’s real needs. It combines mobility with emerging media technologies and offers services spanning audience data, advertising, and programmatic campaign delivery.

Its data operation selects, processes, and refines cookieless information from online and offline channels, drawing on real and virtual environments to help advertisers identify relevant audiences. For campaign engagement, Logan provides more than 150 ad formats, which it says are auditable by third parties. Its programmatic service lets clients connect deal IDs to their demand-side platforms and receive campaign audiences through formats such as in-game advertising, audio, and connected TV.

Logan also presents Metamobility Advertising, a retargeting technology designed to reach users across their online and offline daily lives. The company positions itself as an innovation partner, exploring opportunities in gaming, podcasts, retail marketing, and other media. Its client roster includes major brands across industries.