**Brand Description: Playon**

Playon is a dynamic program designed to help children reduce their screen time and engage in active, enriching experiences. With a mission to encourage kids to "Plug-in to life, not screens," Playon recognizes that the average elementary-aged child spends around six hours daily in front of screens, which can lead to negative effects on their health and well-being.

The platform offers a user-friendly experience where families can create an account, scan their school-issued credentials, and dive into a variety of fun, screen-free activities. Each summer, kids are invited to participate in exciting challenges that promote exploration and discovery while earning badges and rewards from local sponsors. Playon is completely free and designed to make the summer unforgettable, fostering a love of outdoor play and creativity. Join the movement, collect your lanyard from a participating elementary school, and embark on the best “screen-free” summer adventure! Enjoy the thrill of earning rewards while embracing the great outdoors with Playon.