Loire Tourisme

Loire Tourisme promotes the Loire as a destination in the Auvergne-Rhône-Alpes region, helping visitors plan holidays and discover the department’s landscapes, heritage and local culture. Its website brings together ideas and practical information for a wide range of stays, from family breaks and weekends in nature to cycling trips and wine-focused outings along the Loire Wine Route.

Visitors can explore outdoor activities such as hiking, cycling and mountain biking, as well as villages of character, historic monuments, architecture, design and urban art. The site also highlights local gastronomy, regional products, farm stays and places to relax and recharge. For trip planning, it offers accommodation searches covering campsites, guest rooms, holiday rentals, hotels, group lodging and unusual places to stay, with options to select dates and guest numbers. Destination guides introduce five areas: Roannais, Loire Forez, Forez Est, Saint-Étienne and its surroundings, and the Pilat. Loire Tourisme also shares travel inspiration, responsible travel ideas, tourism office details, restaurants and event listings, helping guests shape a stay around their interests.