

Hex Code
Color name
RGB
HSL
CMYK
#004696
Congress Blue
0, 70, 150
212, 100, 29
100, 53, 0, 41
#C7C7C7
Silver
199, 199, 199
0, 0, 78
0, 0, 0, 22
#4B4B4B
Tundora
75, 75, 75
0, 0, 29
0, 0, 0, 71
Lok Virsa, also known as the National Institute of Folk and Traditional Heritage (NIFTH), is a cultural heritage institution based in Islamabad, Pakistan. Its mandate is to document, preserve, promote, and share the country’s diverse traditions, while highlighting the role of culture in education, community development, and social inclusion. The institute operates the Heritage Museum, Pakistan Monument Museum, and a Heritage Library that supports scholars, students, and the public interested in folklore and cultural heritage.
Its Media Centre publishes and shares traditional music and cultural material, while its Research and Publications department documents heritage across regional and local communities. Lok Virsa also organizes exhibitions, festivals, and other cultural activities, and supports craft and artisan bazaars with a food court. Its work includes heritage research, collection, documentation, and preservation, as well as training and technical assistance for educational institutions and community organizations.
Visitors can explore museum exhibits, attend events, and inquire about venue bookings. Through these services, Lok Virsa seeks to strengthen cultural identity and celebrate Pakistan’s living heritage
Company type
Government Agency
Year founded
1974
Company size
201-500 employees
The Lok Virsa name, logos and brand assets are trademarks of Lok Virsa and its affiliates. Brandfetch isn't affiliated with or endorsed by Lok Virsa. Their use is subject to Lok Virsa's brand guidelines.