Lola + The Boys is a fantastically fun brand that was born in Chicago in 2016. They redefine kids' fashion, making it outrageously fun, incredibly comfortable, and totally accessible. Inspired by the pure creativity and fearlessly expressive nature of children, this brand believes that fashion should be a joyful and exciting experience for kids.

The founder, Irina Ovrutsky, found her inner artist through her kids and decided to create a colorful and practical fashion line that every mom could afford. With a built-in focus group of mini-me's, Lola + The Boys designs are approved by kids themselves, ensuring that they are on-trend and cool. Celebrities and their kids, including Blue Ivy and JoJo Siwa, are big fans of Lola + The Boys.

Their clothes are not only stylish and fun but also comfortable and high-quality, lasting season after season. And don't worry, moms can join in on the fun too, as there are plenty of options for them to match with their little ones. Whether you're heading to the playground or a party, Lola + The Boys has you covered.

Discover Lola + The Boys at their BFF retailers, such as Nordstrom and Kitson, or shop online at lolaandtheboys. com. Don't forget to sign up for their newsletter to stay in the know about new arrivals, sales, and promos