Lumax is an online and physical retailer in Tehran specializing in building, renovation, and interior design products. The company says it has extensive experience in the construction and décor industry and supports customers from product selection through project implementation. Its online store is available around the clock, allowing shoppers to browse, compare, and order products.

Lumax offers a broad range of home and building equipment, including tiles and ceramic slabs, sanitary ware, bathroom vanities, toilets, faucets, showers, bathtubs, and jacuzzis. Its kitchen selection includes sinks, hoods, cooktops, built-in ovens, and other appliances. The store also sells heating and cooling equipment, installation tools, tile adhesives and grout, and basic construction materials such as cement, plaster, sand, and blocks. Products are organized by category, size, and brand, with offerings from manufacturers including Datees, Akhavan, KWC, Shouder, Rasan, and Butane.

Lumax promotes product authenticity, fast nationwide delivery, expert pre- and post-purchase advice, and installment purchasing options. It also provides installation and repair services, renovation services, buying guidance, video tutorials, and product catalog downloads.