Lona Ben is a Moroccan leather goods brand founded by artist and designer Loubna Benrabeh. Shaped by the meeting of contemporary art and urban architecture, the brand creates distinctive bags with a rational, purposeful design and an aesthetic that avoids industrial conventions. Each piece brings together natural leather and semi-precious stones, including malachite, lapis lazuli, and tiger’s eye, chosen for their quality, symbolism, and individual character.

The collection includes styles such as the Deya and Chama bags, offered in combinations of colors including camel and chocolate, black, and burgundy and forest green. Lona Ben describes its work as a tribute to Moroccan craftsmanship, bringing together traditional techniques and contemporary design. The brand highlights the journey from the tanneries of Fez to its workshops, where pieces are handmade in Morocco. Customers can explore its bags, heritage, and gemstone collection, as well as find practical support such as delivery and returns information and a care guide. The brand offers free delivery across Morocco, payment on delivery, and a guarantee of genuine leather.