Unclaimed brand
LONI BAUR steht für Strahlkraft und moderne Eleganz in jeder Lebensphase. Nach über 30 Jahren Erfahrung als internationale Make-up Artistin entstand eine kuratierte Kollektion, die anspruchsvolle Haut wirklich versteht und professionelle Expertise alltagstauglich macht.
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Hex Code
Color name
RGB
HSL
CMYK
#C98B7A
Antique Brass
201, 139, 122
13, 42, 63
0, 31, 39, 21
#FC2F29
Red Orange
252, 47, 41
2, 97, 57
0, 81, 84, 1
#191008
Asphalt
25, 16, 8
28, 52, 6
0, 36, 68, 90
LONI BAUR is a German beauty brand founded by international make-up artist Loni Baur, drawing on more than 30 years of professional experience. Its curated collection brings expert techniques into everyday routines, with a focus on skincare-conscious make-up for discerning skin and beauty at every age. The range includes products for lips, eyes and complexion, as well as sets, brushes and accessories.
Standouts include creamy colour sticks for bronzing, blush and highlighter, and the Nude Lip Edition of naturally inspired lipstick shades. The brand describes its products as vegan, cruelty-free and made in Germany; its Nude Lip Edition is NATRUE-certified natural cosmetics. Formulations and shades are designed to combine comfortable wear, a cared-for feel and visible results, while remaining straightforward to use.
LONI BAUR also offers tutorials, a lipstick colour guide, beauty advice, gift cards and a blogazine with make-up tips and product stories. A woman-led business, the brand encourages customers to express their individual presence and confidence rather than simply aiming to look younger
Company type
Public Company
Year founded
2021
Company size
2-10 employees
