Look n Book

VR Booking Booth introduces visitors to Tasmania’s destinations and experiences through immersive extended reality. Based at Site 300 near Kelly’s Steps at Hobart’s Salamanca Market on Saturdays, the stall offers guided virtual reality sessions featuring 360-degree views of local attractions. Friendly staff help newcomers explore and, for experiences they enjoy, make bookings to take part in real life later in the day.

The initiative is associated with In Essence Look and Book, established to make specialist immersive technology, equipment and support accessible to businesses, organisations and educational institutions. Its areas of interest include virtual reality (VR), augmented reality (AR), extended and mixed reality (XR/MR), 3D computer-aided design, and stereo 3D filming. The organisation also helps clients consider how immersive tools may support preparation for future challenges.

Its approach combines proprietary technologies with cost-effective open-source community and business projects, aiming to provide adaptable, high-quality solutions. Individuals can visit the market stall to try virtual reality, while organisations are invited to contact its XR representative to discuss potential applications.