Loomit

Loomit is an AI strategy and automation layer designed to help mobile game and app publishers improve advertising monetization using their existing mediation setup. Its tools support audience segmentation, dynamic price floors and A/B testing, giving publishers ways to evaluate and optimize ad revenue opportunities. Loomit presents its offering as a smarter approach to mobile ad monetization, bringing ad technology and automation together for publishers.

The company focuses on mobile apps and games and provides information about its solution, use cases and success cases. Publishers interested in learning more can explore resources or book a demo, while existing users can log in. The website also highlights adoption by mobile publishers and reports annual advertising revenue and impression figures, though the supplied text does not include specific values. By operating on top of existing mediation rather than replacing it, Loomit aims to help publishers make informed monetization decisions within their current ad setup. Its services are intended to support publishers seeking to grow advertising revenue through segmentation, pricing strategies and experimentation.