Loquay Professional | Mexico City is a proudly Mexican brand that has been at the forefront of the beauty industry since 1945. Founded by Walter Loquay Neisser, an expert in cosmetology and styling, the company revolutionized the industry by introducing the technique of cold perms in the 1930s. Loquay® became known as the pioneer in this field in Mexico, launching the first cold perm and establishing their renowned laboratories.

Dedicated to continuous research and development, Loquay® remains one of the leading companies in the country, offering a wide range of professional hair care products. Their commitment to quality and service has earned them a distinguished reputation. With the motto EN CAPILARES TODA UNA EXPERIENCIA (A Whole Experience in Hair), Loquay® demonstrates their dedication and history.

They strive to grow in consciousness and promote generational change, fostering relationships with society, internal collaborators, business partners, customers, and aspiring beauty professionals. Driven by their values of love, honesty, loyalty, integrity, commitment, and responsibility, Loquay® aims to become a leading innovator in hair beauty, setting a model of excellence for future generations. Contact Loquay Professional at +52 55 5517 2040 or visit their website for more information