Lost In Translation™

Lost In Translation™ is an upcoming travel-themed project built around deliberately unreliable AI assistants and creatively misguided city maps. Framed by the tagline “Global Translit, Local Nonsense,” it turns the language gap into the source of its humor, inviting visitors to explore a city through directions that may be dramatic, blunt, over-polite, or even a little tipsy. The experience is designed in three steps: choose a city, select an assistant, and then choose how to preserve the resulting “evidence.

” The assistant options include Karen, Gerrit, Dieter, and Agnes, each presented as a character whose questionable guidance is part of the appeal. Visitors are told they will be able to select a print size, format, and finish through the store. The project is marked as coming soon, with a demo status and a pre-release landing page that requires a passcode.

Its playful premise turns getting lost into an entertaining experience, while its planned prints offer a way to keep a record of the journey