LOVAC Trgovina Veleprodaja is a hunting and shooting retailer based in Zagreb, Croatia, serving customers through an online shop and a physical store. Its broad range covers firearms and ammunition, including hunting and sporting rifles, shotguns, pistols, revolvers, air guns, and cartridges for different firearm types. The store also offers optical equipment such as binoculars, scopes, night sights, and observation devices.

Hunters can find clothing and footwear for men and women, knives and sharpeners, firearm and knife maintenance products, and practical accessories including gun cases, holsters, rifle straps, backpacks, and ammunition pouches. Additional categories include game attractants and feeders, hunting cameras and motion sensors, vehicle and personal-protection equipment, dog accessories, shooting supplies, and equipment for preparing and displaying trophies.

LOVAC provides online ordering and offers payment options that include bank transfer, cash on delivery, and payment at its retail shop. Orders are dispatched after payment is received, with delivery costs confirmed separately. The website advertises free delivery on purchases over €150.