Smalls Merino

Smalls is a female-founded luxury clothing brand specializing in ultrafine Merino wool essentials for women, children and babies. Its range includes baselayers, camisoles, T-shirts, tops, trousers, shorts, bodysuits, onesies, sleepwear and accessories such as snoods, scrunchies and eye masks. The brand also offers weatherproof robes and selected products from partner brands.

Smalls garments are made with 17.5-micron New Zealand Merino wool, which the company describes as exceptionally soft, breathable and suitable for sensitive or eczema-prone skin. The wool naturally helps regulate temperature and moisture, and is antibacterial and odour resistant. Products are machine washable at 30 degrees Celsius or cooler.

Smalls highlights a traceable supply chain: its wool is sourced in New Zealand, fabric is made in Italy, and manufacturing takes place in a small, family-owned factory in Portugal. The Merino is ZQ certified, mulesing-free and Woolmark certified. Through its product range and sustainability information, the brand focuses on comfortable, durable layers for everyday wear, lounging and sleep across the family.