BIGHIT MUSIC, the powerhouse behind the global sensation BTS, is dedicated to fostering a culture of love and support for young individuals. Since 2017, BIGHIT MUSIC has spearheaded the “LOVE MYSELF” campaign in partnership with the Korean Committee for UNICEF, with a mission to promote children's rights and well-being. This initiative not only addresses issues of violence against children and teenagers but also encourages a broader message of self-love and empowerment.

In their ongoing commitment, BIGHIT MUSIC introduces the “#OnMyMind” mental health campaign, aimed at nurturing emotional well-being and mutual care among youth. This campaign supports various activities, including fundraising through album and merchandise sales, all channeled towards impactful social programs. BTS has engaged in multiple philanthropic efforts and represented South Korea on international platforms, amplifying their essential message globally. By collaborating with UNICEF, BIGHIT MUSIC continues to inspire hope and confidence in the next generation, urging individuals to care for themselves and each other.