Love Exploring is a digital discovery platform that helps people make more of visits to cities, parks and other venues. Through its free app, visitors can explore independently or enjoy activities together, with experiences designed for curious individuals, day-trippers and families. The platform combines locally curated guided trails and tours with audio storytelling, interactive maps, events calendars and geo-based games and quizzes. Its augmented reality activities can bring discoveries such as fairies and dinosaurs into family outings, while mindfulness trails offer a quieter way to explore.

Love Exploring also helps visitors plan practical details, including where to park, find facilities or get refreshments, and browse upcoming events. Activities are created for specific venues with input from local experts, aiming to reveal details visitors might otherwise miss and encourage exploration of local heritage, nature and attractions. The organisation works with partners such as councils to develop digital trails and engagement experiences. Its case studies include projects focused on city-centre exploration, parks, tourism, physical activity and community wellbeing.