Noughty | London is a British-born naturals brand that aims to strike a balance between serious beauty choices and not taking oneself too seriously. Their mission is to exceed the performance of premium conventional hair and body care products with natural alternatives that won't harm the environment. Founded in 2016 by Rachel and Lorna, who have extensive experience in the beauty industry, Noughty is all about delivering results without any added fuss.

Their simple and transparent approach sets them apart in the naturals world. Noughty products are rooted in the science of plant power, using at least 97% natural ingredients in every bottle. The remaining 3% consists of safe synthetic ingredients that preserve product freshness and hygiene.

By choosing natural ingredients, Noughty also supports farmers in impoverished communities around the world, making a positive impact on their lives. Not only is Noughty committed to delivering high-quality products, but they also prioritize responsible sourcing and sustainability. They believe in showing respect for people, animals, and the planet.

As a Leaping Bunny approved brand, Noughty ensures that their cosmetics and personal care products are cruelty-free. Discover the magic of Noughty and indulge in hair and body care products that are effective, ethical, and enjoyable to use