Lovepop creates distinctive greeting cards and paper art designed to unfold into miniature three-dimensional scenes. Its cards are presented as keepsakes, combining intricate designs with a playful element of surprise for birthdays, holidays, milestones, and everyday messages. The collection includes classic pop-up cards, long and nesting cards, light-up and suncatcher cards, pop-up bouquets, Plushpop cards, card packs, ornaments, bookmarks, stickers, notecards, and card-and-gift bundles. Designs are organized by occasion, recipient, theme, and popular entertainment properties, making it easier to find a card for family, friends, colleagues, and others.

Customers can personalize selected cards with a message or photo, add a folded insert for a handwritten note, or choose a package with their message or photo printed inside. Lovepop also offers curated card packs through its Stash Pass program, alongside new collections and sale items. The brand sells online and provides customer support, order tracking, wholesale and corporate options, and retail locations. Free basic shipping is available on eligible U.S. orders of $49 or more.