Love Ur Curls

Love Ur Curls, also known as LUS Brands, is a Canadian hair-care brand focused on making curl care simple, intuitive, and effective. Its approach looks beyond curl-type labels, recognizing that factors such as porosity, density, strand thickness, hair health, and personal goals can all shape an individual’s routine. The brand develops products designed to support definition, hydration, and frizz reduction, helping customers care for their curls with less guesswork.

LUS offers a signature 3-Step System built around cleansing, conditioning, and styling, alongside products for styling and refreshing curls, treating and restoring hair, and caring for the scalp. Its range includes collections for hydration, volume, definition, scalp health, and repair, as well as fragrance-free options and a signature scent. Customers can also shop children’s products, value sets, pre-set bundles, larger-size formats, and hair-care accessories. Newer offerings include a Restore & Repair Duo and a Bond & Repair 3-Step System. To help customers choose a routine, Love Ur Curls provides a curl quiz, educational resources, and a bundle builder, plus a rewards program and referral option.