Lozo is an online football apparel store operated by Xiangcheng Lilinuo Trading Co., Ltd. The brand offers soccer jerseys and kits, including customizable designs made with sublimation printing. Customers can create shirts by choosing colors, logos, and numbers, with options such as gradient styles, stripes, abstract patterns, and long-sleeved designs. The catalog also features soccer-inspired styles associated with football legends, alongside a range of home- and away-style designs. Many listed jerseys are available in sizes S through 4XL, with product prices shown in euros.

Lozo promotes fast international shipping and discounts for teams, making its customization service relevant to both individual customers and group orders. The website provides online shopping features including order tracking, a size guide, and customer support by email and telephone. It also describes a standard return period of 30 working days from confirmation of receipt. Through its selection of customizable football shirts and kits, Lozo focuses on helping customers and teams find or design apparel suited to their preferred colors and look.