LUCE is a dental jewelry brand created by dentists and designed in collaboration with artists. It combines design, dentistry and dental technology to create personalized pieces that enhance a smile, with dental health and professional procedures at the center of its approach. Its collection includes custom grillz, dental gems and Stars, small metal designs created by LUCE and collaborating artists.

Grillz are made to fit from a 3D dental scan and can be customized by tooth coverage, material, shape and finish. Gems and Stars are bonded to the tooth without drilling or filing, and can be applied during an appointment. LUCE uses materials including 18k gold, 24k gold plating, cobalt chrome and titanium, depending on the design. Services are available through its network of LUCE Studios, where professionals apply gems and Stars and provide scanning and fitting for grillz. The brand also creates bespoke dental jewelry, campaigns and event activations for brands and agencies, with teams that travel across Europe.