Luciana Diniz

Luciana Diniz is an equestrian brand founded around the experience and teaching of Luciana Diniz, a five-time Olympian and multiple competition winner. Its central offering, The Butterfly Method®, is an online learning and personal-development program designed to help riders build confidence, improve performance, and pursue meaningful growth. The method combines riding instruction with a multidisciplinary approach, drawing on professional support to develop skills for both equestrian sport and everyday life.

Its learning resources include more than eight hours of equestrian content, 43 video lessons, and two e-books, supported by audiovisual materials featuring drone footage and advanced editing. The program also emphasizes horse wellbeing, care, and partnership, alongside riding technique and competition preparation. Learners can choose digital guides focused on performance and riding, horse connection and care, or personal transformation, clarity, and confidence.

The brand presents the experience as accessible to riders wherever they are and says its program has been sold in more than 40 countries