Lucky Emma Studio, established in 2017 by Shenzhen Yanchuang Culture Co., Ltd., is a vibrant player in the cultural and creative industry, focusing on the development of original intellectual property (IP) in China. The brand made waves in the trendy toy market with its popular blind box series, including beloved characters like MIO Dessert Cat and EMMA Secret Forest. With a strong foundation stemming from its parent company, which has over a decade of experience with top brands such as Tencent and China Mobile, Lucky Emma Studio excels in IP incubation and integrated marketing solutions, leveraging storytelling and innovative product design.

The studio offers an extensive range of products, including blind boxes, building blocks, plush toys, board games, and accessories such as pins and puzzles. With over 10,000 peripheral derivatives sold across more than ten countries, Lucky Emma Studio has garnered several accolades, including the China Authorization Gold Star Award and the Explosive Trendy Toy Award. Embrace immersive consumer experiences with Lucky Emma Studio's delightful and creative offerings.