LUCKY® is a brand that specializes in sonar fish finders, offering a wide range of products and services to cater to the needs of anglers worldwide. Jack Li, the founder of the brand, established the Lucky® fish finder company in 2000 out of his passion for fishing and the great outdoors. Inspired by the discovery of sonar assisted fishing during a holiday, Jack was determined to create a product that every angler deserves.

Through tireless dedication and extensive testing, the Lucky® team developed their first fish finder, the FF1108-1, after three years of hard work. Since then, the brand has continued to innovate and introduce new models, such as the wireless FF718-W, which integrates wireless technology for portable and convenient fish finding experiences.

With a focus on portability, affordability, and ease of use, Lucky® has become a trusted name in the industry. In 2020, the brand embarked on the construction of a new manufacturing center in China, equipped with state-of-the-art facilities and production lines capable of producing over 500,000 fish finder units annually.

At Lucky®, their mission is to provide anglers with quality and affordable fish finders, staying true to their commitment to make fishing more accessible for all.