Luin Living is a brand that was born out of a friendship and a shared passion for creating the best hair towel in the world. Founded in 2013, the journey of Luin Living actually began in 1999 when the founders met while studying economics at the University of Jyväskylä. After years of studying, building careers, and raising children, they always dreamed of starting a business together.

The idea of designing the ultimate hair towel sparked their entrepreneurial spirits, leading them on a path to explore the world of home textiles. With unwavering belief in their business idea, they found a manufacturer who shared their vision and together they developed a unique and exquisite towel material specifically designed for the hair. This material was not yet available anywhere else in the world, marking the beginning of their journey.

Over the past eight years, Luin Living has sold over 50,000 hair towels globally, reaching customers in more than 25 countries. The brand's commitment to everyday indulgence and the love of little things is evident in their entire selection of products. Each item, from bedding to bathrobes, has been thoughtfully crafted to enhance the experience of everyday life at home.

Sustainability is at the core of Luin Living's values. They prioritize quality, transparency, and humanity in all aspects of their operations, from sourcing raw materials to manufacturing and packaging. Instead of following seasonal collections, they focus on creating timeless products that will stand the test of time.

Discover the world of Luin Living and let their products bring a touch of indulgence to your daily life