Lujoro is an online marketplace that connects customers with independent goldsmiths and their distinctive styles. Shoppers can browse one-of-a-kind, ready-to-buy jewelry, including rings, necklaces, earrings, engagement and wedding pieces, or commission a custom design directly from a maker. The platform features verified artisans and studios from different countries, with portfolios that help customers explore a range of approaches, from organic and contemporary to classic and geometric.

For custom commissions, customers begin with a paid sketch, which is fully credited toward the order if they proceed. The final price is confirmed before the commission starts, and payment is held in a protected third-party account until delivery. Customers can follow the creation of their jewelry through updates from the workbench, including stages such as sketches, wax models, and casting. Lujoro also provides reviews from completed commissions and insured shipping with signature confirmation. Payments are processed through Stripe. The platform presents itself as a way to discover genuine independent goldsmiths and have jewelry made by the artisans who create it.