Lulu Frost is a jewelry brand that blends vintage inspiration with modern design, creating meaningful pieces intended to become modern heirlooms. Its collections draw on historical styles, including Victorian and Art Deco influences, alongside contemporary motifs. The range includes necklaces, bracelets, chains, earrings, rings, and charms, with both fashion jewelry and a Frost Fine collection. Shoppers can explore designs by collection, including Celestial, Vintage, Code Words, Code Number, and Zodiac pieces, as well as new arrivals, best sellers, and founder favorites.

A distinctive focus is the Plaza collection, which offers necklace and bracelet bases in gold, silver, and pearl styles, paired with letter and number charms, Lulu charms, and curated sets. The brand also sells gift cards and selected sale items. Examples include gold-plated brass necklaces, freshwater pearl designs, and resin earrings. Through its website, Lulu Frost shares its brand history, collections, lookbooks, and inspiration, and provides information about stockists and customer care.